Pay Per Click or SEO, which one is hottest Marketing trend for 2014?

In the battle of online marketing, many businesses are torn apart between Pay per Click and Search Engine Optimization. In 2013, it seems up and down between both, but business owners try to recover they invest with PPC due to dead SEO tactics.

Google algorithm updates destroy their poor SEO strategies and many websites get penalized with it. Hence, they shift their focus from SEO to Pay per Click. 

Marketers wondering that may in 2014, businesses totally turn on PPC but they don’t move completely. The honest and Organic SEO service provider still alive and owner still trust them. For honest Toronto SEO Company, Keywords and link building is enough to improve their visibility. 

Meanwhile, in 2014 PPC seems more popular for internet marketing. Maximum companies plan to spend more on PPC and they gain good conversion from it too. Hence, they planed to spend more money on it. 

PPC requires money, whereas SEO do not, this is the only big difference between both. While facing a poor economical situation knocks down, companies only struggle to survive with it. Although, with improved analytics, PPC management services Toronto is more popular as it is immune from the Google algorithm updates. 

SEO campaign requires some patience. It takes several weeks, in fact months to be appearing in Google search result. Still businesses do not neglect SEO. They know that search engine position is matter a lot. While old SEO tactics may not work, organic SEO still is hot in the market. 

• Link Exchange and Link Building is more important to create organic back-links. 
• Blogs are always king. 
• Guest posts still ignited. 
• Social media give more exposure to the links. 
• Google Plus play important role in it. Google plus gradually link content and post. 

Hence, we can’t say that PPC beat SEO in 2014. Both are still a crucial element in today’s internet marketing. Many companies incorporate both in their internet marketing plans. 

Officebrain offers both SEO services and PPC management service to the clients. We know the importance of SEO and PPC and we always satisfy our clients with our effective strategies.